<![CDATA[Mekuria // Getinet]]>../../favicon.pngMekuria // Getinet../Ghost 5.113Sat, 29 Mar 2025 23:06:31 GMT60<![CDATA[Realogy FWD 2017]]>

Front & Back of the Program

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../realogy-fwd-2017/67dcd9b678cf98c87a5ced50Fri, 21 Mar 2025 03:23:09 GMT
Realogy FWD 2017

Front & Back of the Program

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<![CDATA[Doll Eyes]]>

This piece is an exploration of organic chaos within a digital medium. I leaned into fluid forms, scattered points of color, and an intentional lack of structure to evoke something between a dream and a glitch. There’s a loose suggestion of a face—eyes peering through the

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../doll-eyes/67db891578cf98c87a5ced2fThu, 20 Mar 2025 03:19:26 GMTDoll EyesDoll Eyes

This piece is an exploration of organic chaos within a digital medium. I leaned into fluid forms, scattered points of color, and an intentional lack of structure to evoke something between a dream and a glitch. There’s a loose suggestion of a face—eyes peering through the abstraction—but the rest is left to interpretation.

The approach here is rooted in controlled randomness. I worked with digital tools that introduce unpredictability—letting color diffusion, layering, and algorithmic effects shape the composition. The balance between soft washes and crisp dots creates a tension between fluidity and fragmentation. The result is something that feels ephemeral, almost like a memory dissolving as you try to grasp it.

I love how this piece walks the line between organic and digital, deliberate and accidental. It captures a moment in motion, frozen just before it fully disappears.

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<![CDATA[Biggie Biggie Biggie]]>]]>../biggie-biggie-biggie/67da30d5e4df980b5862b317Wed, 19 Mar 2025 02:50:41 GMTBiggie Biggie Biggie]]><![CDATA[DJ Shadow at The Fillmore]]>]]>../dj-shadow-at-the-fillmore/67da2ff2e4df980b5862b308Wed, 19 Mar 2025 02:47:00 GMTDJ Shadow at The Fillmore]]><![CDATA[Method Man]]>]]>../method-man/67d8e8bfd39f1c4e393b31e2Tue, 18 Mar 2025 03:30:32 GMTMethod Man]]><![CDATA[The Slew]]>]]>../the-slew-2/67d5c943c3e0214507fcbdbaSat, 15 Mar 2025 18:39:56 GMTThe Slew]]><![CDATA[Santigold]]>Capturing the Energy of Santigold at The Fillmore

The Fillmore has a storied history of hosting unforgettable performances, and Santigold’s headlining show was no exception. The night was electric, a fusion of pulsing beats, vibrant visuals, and an audience that fed off the high-energy performance. As a photographer,

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../santigold/67d3b788c3e0214507fcbd42Fri, 14 Mar 2025 05:07:40 GMTCapturing the Energy of Santigold at The FillmoreSantigold

The Fillmore has a storied history of hosting unforgettable performances, and Santigold’s headlining show was no exception. The night was electric, a fusion of pulsing beats, vibrant visuals, and an audience that fed off the high-energy performance. As a photographer, my goal was to capture the essence of the night—the kinetic energy, the dynamic stage presence, and the raw emotion of both Santigold and the crowd.

Through my lens, I framed the interplay of lights and movement, the contrast of shadows and neon hues, and the moments where the artist and the audience were in perfect sync. Whether it was the intensity of Santigold’s performance, the stylish silhouettes of her dancers, or the euphoric faces in the crowd, each shot tells a piece of the night’s story.

This wasn’t just a concert—it was an experience, one that The Fillmore’s legendary atmosphere only amplified. My photos aim to encapsulate that vibe, preserving the magic of the show for those who were there and those who wish they had been.

Santigold
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<![CDATA[Alice Smith]]>Alice Smith took the stage with a presence that was both intimate and electrifying, setting the perfect tone as she opened for Santigold. Her rich, soulful vocals filled the venue, effortlessly transitioning between delicate melodies and powerhouse moments that left the audience in awe. The atmosphere was charged with an

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../alice-smith/67d3b495c3e0214507fcbd20Fri, 14 Mar 2025 04:53:39 GMT

Alice Smith took the stage with a presence that was both intimate and electrifying, setting the perfect tone as she opened for Santigold. Her rich, soulful vocals filled the venue, effortlessly transitioning between delicate melodies and powerhouse moments that left the audience in awe. The atmosphere was charged with an energy that blended raw emotion with undeniable groove, a perfect prelude to the night’s main act.

As a photographer, capturing the essence of the night meant more than just snapping images—it was about translating the mood, the lighting, and the connection between artist and audience into a visual narrative. The warm, moody stage lights wrapped around Alice as she performed, creating dynamic shadows and highlights that framed her every movement. From the intimate moments where she closed her eyes, lost in a note, to the vibrant, crowd-engaging highs, every shot told a piece of the story.

The anticipation for Santigold built as Alice’s set unfolded, her performance laying a foundation of soul-stirring warmth before the kinetic, genre-blurring energy of Santigold took over. My photos from that night captured the transition—how the audience swayed and moved, caught in the spell of Alice’s voice, before the shift into the high-energy, genre-bending spectacle that followed. It was a night of contrasts, of deep soul and unbridled energy, and through my lens, I was able to preserve those fleeting, powerful moments.

Alice Smith
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<![CDATA[Ocean Source]]>Ocean Source: Branding That Reflects the Mission

Bringing Ocean Source to Life
When crafting the brand identity for Ocean Source, the goal was simple: create a visual language that reflects their deep connection to the ocean, their commitment to sustainability, and their innovative approach to food. Ocean Source isn’

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../ocean-source/67d39557b1f6ce73a4f21a99Fri, 14 Mar 2025 03:31:53 GMT

Ocean Source: Branding That Reflects the Mission

Bringing Ocean Source to Life
When crafting the brand identity for Ocean Source, the goal was simple: create a visual language that reflects their deep connection to the ocean, their commitment to sustainability, and their innovative approach to food. Ocean Source isn’t just selling kelp-based products—they’re telling a story about the relationship between people and the sea. The brand needed to capture that balance between nature, craftsmanship, and modern sustainability.

Ocean Source

Visual Identity: A Fusion of Land & Sea
At the heart of the branding is the circular logo—a visual representation of Ocean Source’s world. The design blends the fluidity of ocean waves with the structured lines of cultivated kelp, creating a sense of motion and balance. The top half of the icon reflects the sky and horizon, while the lower half incorporates layers of rolling waves and growing kelp forests, reinforcing the company’s sustainable harvesting approach.

The color palette is pulled straight from nature: cool ocean blues meet earthy greens, representing the harmony between land and sea. This isn’t just about aesthetics—it’s a direct nod to how Ocean Source operates, harvesting from the ocean while respecting and preserving its ecosystems.

Typography & Brand Tone: Clean, Modern, & Approachable
The typography is crisp, modern, and minimal, mirroring the company’s straightforward, no-waste philosophy. The clean sans-serif font speaks to the brand’s professionalism and innovation while keeping things approachable. The wordmark uses a subtle contrast—“Ocean” in blue and “Source” in green—visually reinforcing the company’s balance of water and earth.

Ocean Source
Brand Treatments

Packaging & Brand Experience
Ocean Source’s products are small-batch, hand-harvested, and crafted with care. The packaging reflects that artisanal quality while staying fresh and contemporary. Every label and touchpoint is designed to feel natural and honest, using textures and layouts that evoke the movement of water and the structure of kelp. The goal? To make every interaction with the brand—whether online, in-store, or at a farmer’s market—feel like a seamless extension of their story.

Ocean Source
Lockups

More Than a Logo—A Living Brand
Ocean Source isn’t just a company; it’s a movement. The branding was built to scale with them, from product packaging to educational materials and community events. Whether it's a jar of kelp pickles, a sea foraging class, or a pop-up at a local market, the brand experience remains consistent—clean, ocean-inspired, and deeply connected to sustainability.

The result is an identity that feels both rooted in nature and forward-thinking, just like Ocean Source itself.

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<![CDATA[Services]]>I offer a range of design services that bring together creativity and technical expertise to craft engaging, user-friendly digital experiences. Whether you're looking for UX/UI design, interaction design, prototyping, or branding, I ensure each project is tailored to meet your business goals. My approach combines research, strategy,

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../services/67d26487b1f6ce73a4f21a6aThu, 13 Mar 2025 04:53:12 GMT

I offer a range of design services that bring together creativity and technical expertise to craft engaging, user-friendly digital experiences. Whether you're looking for UX/UI design, interaction design, prototyping, or branding, I ensure each project is tailored to meet your business goals. My approach combines research, strategy, and design to create visually compelling and highly functional products. Below, you'll find a breakdown of the key services I provide and how they can benefit you.


Product Design

Product design is the holistic process of creating digital experiences that are both functional and visually compelling. I focus on understanding user needs, defining clear workflows, and crafting intuitive interfaces that help businesses achieve their goals. Whether it’s a web application or a mobile experience, I ensure that the final product is user-friendly and impactful.

Benefits:

  • Helps businesses create products that users love and understand.
  • Ensures a seamless blend of usability and aesthetics.
  • Reduces development costs by refining concepts before coding begins.

Learn more about Product Design


UX & Interaction Design

User Experience (UX) and Interaction Design focus on making digital products easy, efficient, and enjoyable to use. I specialize in designing intuitive workflows, reducing complexity, and ensuring users can navigate applications effortlessly. Whether it's a consumer-facing app or a complex enterprise system, I apply research-driven strategies to improve usability and engagement.

Benefits:

  • Improves user satisfaction and retention.
  • Streamlines workflows and reduces training time for enterprise applications.
  • Creates interactive, engaging designs that respond intuitively to user behavior.
  • Enhances accessibility and usability across various platforms.

Learn more about UX Design


UI Design

User Interface (UI) Design is where the visual side of digital products comes to life. I focus on typography, color schemes, spacing, and interaction elements to ensure designs are both beautiful and functional.

Benefits:

  • Creates a polished, professional look for your brand.
  • Enhances usability by making navigation intuitive.
  • Strengthens brand identity through thoughtful design choices.

Learn more about UI Design


Prototyping

Prototyping is a critical step in the design process that allows concepts to be tested before full development. I create high-fidelity HTML prototypes that bring designs to life, making it easier to visualize and refine ideas before coding begins.

Benefits:

  • Saves time and money by identifying issues early.
  • Allows stakeholders to experience the product before development.
  • Helps developers understand the intended functionality.

Learn more about Prototyping


Information Architecture

Information Architecture (IA) is about organizing content in a way that makes sense. I structure websites and applications so users can find what they need quickly and easily.

Benefits:

  • Reduces user confusion and frustration.
  • Improves navigation and findability* of information.
  • Supports better decision-making through clear data presentation.

Learn more about Information Architecture


Photography

Great design is often complemented by strong visual storytelling. With my background in photography, I bring an artistic eye to projects, ensuring that imagery aligns perfectly with the brand’s message.

Benefits:

  • Elevates branding with unique, high-quality visuals.
  • Enhances storytelling through compelling imagery.
  • Provides custom assets instead of relying on stock photos.

Learn more about Photography in Design


Graphic Design

Graphic design is all about visual communication. I design marketing materials, digital assets, and layouts that enhance brand messaging and user engagement. From social media graphics to printed materials, I create designs that are both functional and visually compelling.

Benefits:

  • Enhances brand messaging through strong visual communication.
  • Creates engaging marketing materials that capture attention.
  • Ensures consistency across all digital and print assets.

Learn more about Graphic Design


Branding

A strong brand identity goes beyond just a logo—it's the entire visual system that represents your company. I help businesses develop comprehensive branding solutions, including logos, color palettes, typography, and brand guidelines to create a cohesive and memorable brand experience.

Benefits:

  • Builds brand recognition and trust.
  • Creates consistency across all digital and print materials.
  • Helps businesses communicate their message effectively.

Learn more about Branding


Consultation

Not sure where to start? I offer design consultations to help businesses refine their ideas, identify pain points, and develop a clear design strategy tailored to their needs.

Benefits:

  • Gain expert insights to improve your project.
  • Develop a roadmap for your design and development needs.
  • Avoid costly mistakes with upfront strategic planning.
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<![CDATA[Girl Talk]]>I had the opportunity to photograph Gregg Michael Gillis, known by his stage name Girl Talk, during his dynamic performances at the legendary Fillmore. Gillis is renowned for his innovative mashups and digital sampling techniques. Trained as a biomedical engineer at Case Western Reserve University, he transitioned into music, blending

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../girl-talk/67bd2ed01f8d304d9e59ed78Tue, 25 Feb 2025 03:00:02 GMT

I had the opportunity to photograph Gregg Michael Gillis, known by his stage name Girl Talk, during his dynamic performances at the legendary Fillmore. Gillis is renowned for his innovative mashups and digital sampling techniques. Trained as a biomedical engineer at Case Western Reserve University, he transitioned into music, blending elements from various songs to craft unique compositions.

Girl Talk

The images captured showcase the energy and enthusiasm that define Girl Talk's live shows. Each photograph reflects the vibrant atmosphere and Gillis's engaging stage presence, highlighting his ability to connect with the audience through his eclectic mixes.

These performances at the Fillmore were part of a series of concerts in a year during which Girl Talk held 109 shows. It's evident that this period was a significant time in Gillis's career, marked by extensive touring and a growing fan base.

Presenting these photographs in my portfolio not only underscores my experience in capturing live musical events but also pays homage to an artist who has made a substantial impact on the mashup genre.

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<![CDATA[Samsung Statement of Qualifications]]>Client: KMD Architects

Statement of Qualifications
Samsung International Hospital 
Samsung Advanced Biotechnology Research Center

As the Art Director and Graphic Designer for this Statement of Qualifications (SOQ) submission, I was responsible for crafting a visual language that seamlessly aligned with both KMD Architects’ design philosophy and Samsung’

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../samsung/67b2e906020e811118f536bfSat, 22 Feb 2025 22:49:04 GMT

Client: KMD Architects

Statement of Qualifications
Samsung International Hospital 
Samsung Advanced Biotechnology Research Center

As the Art Director and Graphic Designer for this Statement of Qualifications (SOQ) submission, I was responsible for crafting a visual language that seamlessly aligned with both KMD Architects’ design philosophy and Samsung’s vision for advanced medical research.

Samsung Statement of Qualifications

This SOQ was more than just a presentation of credentials—it was an opportunity to create a tactile and emotional experience that resonated with the client. The cover and section dividers were designed to reflect the precision and innovation inherent in both architecture and biotechnology while maintaining a human-centric approach.

Samsung Statement of Qualifications

Creative Process & Design Analysis

  • Circle Masks & Emotional Impact: A defining element of the design is the strategic use of circular masks. These shapes do more than provide visual structure—they evoke a sense of discovery, focus, and connection. The circular forms reference cellular structures, the microscopic world of biotechnology, and the holistic nature of patient-centered care. They also introduce a rhythm throughout the document, guiding the viewer’s eye and creating a sense of flow and continuity.
  • Concept-Driven Aesthetic: Inspired by the intersection of science and architecture, the design integrates organic and geometric elements. The perforated overlay effect on the cover adds depth, subtly reinforcing the idea of layers—whether in research, medical advancements, or architectural design.
  • Architectural Photography Integration: Instead of traditional rectangular layouts, images are revealed through circular frames, making each moment feel curated and intentional. This technique highlights transparency, structural rhythm, and spatial composition, mirroring the architectural experience.
  • Typography & Branding: A restrained, modern typographic approach keeps the focus on the imagery while maintaining a sense of refinement. The color palette—soft whites, deep blues, and warm neutrals—balances clinical precision with a sense of warmth and human connection.
  • Material & Print Considerations: The final print execution emphasized texture and contrast, ensuring that the design not only looked sophisticated but also felt premium in hand. The interplay of gloss and matte finishes enhanced the depth of the masked elements, making the design feel tactile and dimensional.
Samsung Statement of Qualifications

This project was an exercise in using design to communicate more than just information—it was about evoking emotion, curiosity, and a sense of trust. By merging architecture, biotechnology, and thoughtful graphic design, this SOQ became a compelling visual narrative that positioned KMD Architects as the ideal partner for Samsung’s vision.

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<![CDATA[Virgin America Proposal]]>

Research & Inspiration

This proposal design was crafted to reflect the sleek, modern, and customer-focused brand identity of Virgin America. Inspired by the airline’s bold aesthetics, in-flight experience, and commitment to innovation, the design needed to feel sophisticated yet approachable. Key influences included Virgin’s signature red

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../virgin-america/679fe4f6bdc21cc8ff74c69dWed, 19 Feb 2025 04:21:00 GMTVirgin America Proposal

Research & Inspiration

Virgin America Proposal

This proposal design was crafted to reflect the sleek, modern, and customer-focused brand identity of Virgin America. Inspired by the airline’s bold aesthetics, in-flight experience, and commitment to innovation, the design needed to feel sophisticated yet approachable. Key influences included Virgin’s signature red and white color scheme, minimalist typography, and a sense of movement that aligns with the concept of air travel.

Concept Development

I aimed to create a layout that was both visually striking and highly functional. The design balances strong imagery with structured content, ensuring clarity and impact. The use of dynamic angles and gradients suggests motion, echoing the speed and fluidity of air travel.

Typography & Composition

A clean, modern typeface was chosen to maintain a professional yet stylish look. Hierarchy was carefully considered to guide the reader through the proposal effortlessly, with bold headlines and well-spaced body text. The layout was designed to keep the information engaging while maintaining a premium, polished feel.

Virgin America Proposal

Color & Visual Elements

The signature Virgin America red was used strategically to highlight key areas, reinforcing brand recognition and visual appeal. High-quality imagery and subtle gradients were incorporated to create depth and sophistication, while white space was utilized to maintain a refined and uncluttered aesthetic.

Iteration & Finalization

Through multiple refinements, I fine-tuned the balance between content and design, ensuring that the proposal remained both visually compelling and easy to read. Adjustments were made to typography, spacing, and contrast to enhance readability and overall presentation.

Production & Delivery

The final design was prepared for high-quality print production, ensuring crisp visuals, sharp typography, and accurate color reproduction. The end result is a proposal that not only presents information effectively but also aligns seamlessly with Virgin America’s premium brand identity—elevating the proposal from a document to a compelling visual experience.

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<![CDATA[Imperial College London Diabetes Centre Proposal]]>Client: Mubadala
Role: Art Director & Graphic Designer
Firm: KMD Architects

Overview

KMD Architects was invited to submit a proposal for the Imperial College London Diabetes Centre (ICLDC), seeking to become the Lead Design Consultant for its expansion. As the Art Director and Graphic Designer, I led the design of

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../mubadala/679fe4f6bdc21cc8ff74c69cWed, 19 Feb 2025 04:19:00 GMT

Client: Mubadala
Role: Art Director & Graphic Designer
Firm: KMD Architects

Imperial College London Diabetes Centre Proposal

Overview

KMD Architects was invited to submit a proposal for the Imperial College London Diabetes Centre (ICLDC), seeking to become the Lead Design Consultant for its expansion. As the Art Director and Graphic Designer, I led the design of the proposal package, ensuring it visually reinforced KMD’s expertise and commitment to innovation in healthcare architecture.

Imperial College London Diabetes Centre Proposal

Design Approach

The proposal needed to exude professionalism, clarity, and sophistication while maintaining a structured hierarchy for easy navigation. The design was driven by:

  • Visual Cohesion: A modern and structured layout that reflected the precision and expertise of KMD Architects.
  • Color Palette & Materiality: A deep burgundy, muted teal, and earth tones created a sense of trust, stability, and refinement.
  • Typography & Hierarchy: Bold, sans-serif headings ensured readability, with careful section differentiation to enhance clarity.
  • Subtle Graphics & Mapping Elements: A soft grid and topographic elements subtly referenced architectural precision and global impact.

Final Deliverables

The submission consisted of multiple volumes—from eligibility and qualifications to financials—each designed with a unified aesthetic, reflecting KMD’s attention to detail and strategic storytelling in architectural proposals. The result was a polished, high-impact presentation that reinforced KMD Architects as a premier candidate for the project.

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<![CDATA[Chaos in Sync]]>

This piece is an exploration of motion, symmetry, and controlled chaos—kind of like a spirograph that decided to go rogue.

I played with interwoven radial lines to create a starburst-like structure, where sharp edges and fluid movement collide. The contrasting deep red and dark blue hues add a

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../star-play/679fe4f6bdc21cc8ff74c6a3Wed, 19 Feb 2025 04:12:00 GMTChaos in Sync

This piece is an exploration of motion, symmetry, and controlled chaos—kind of like a spirograph that decided to go rogue.

Chaos in Sync

I played with interwoven radial lines to create a starburst-like structure, where sharp edges and fluid movement collide. The contrasting deep red and dark blue hues add a sense of tension, while the layered transparency gives it a feeling of depth and motion.

I love blending mathematical precision with organic flow, and this piece is a perfect example of that balance. It has a generative art feel, with echoes of spirographs, digital abstraction, and structured randomness.

Where This Could Live:

I see this working as a base for motion graphics, an interactive installation, or even as a branding element for something bold and innovative. But honestly, I also love it as a standalone visual—something that draws you in and makes you question whether it’s chaos or perfect order.

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