Ocean Source: Branding That Reflects the Mission

Bringing Ocean Source to Life
When crafting the brand identity for Ocean Source, the goal was simple: create a visual language that reflects their deep connection to the ocean, their commitment to sustainability, and their innovative approach to food. Ocean Source isn’t just selling kelp-based products—they’re telling a story about the relationship between people and the sea. The brand needed to capture that balance between nature, craftsmanship, and modern sustainability.

Visual Identity: A Fusion of Land & Sea
At the heart of the branding is the circular logo—a visual representation of Ocean Source’s world. The design blends the fluidity of ocean waves with the structured lines of cultivated kelp, creating a sense of motion and balance. The top half of the icon reflects the sky and horizon, while the lower half incorporates layers of rolling waves and growing kelp forests, reinforcing the company’s sustainable harvesting approach.

The color palette is pulled straight from nature: cool ocean blues meet earthy greens, representing the harmony between land and sea. This isn’t just about aesthetics—it’s a direct nod to how Ocean Source operates, harvesting from the ocean while respecting and preserving its ecosystems.

Typography & Brand Tone: Clean, Modern, & Approachable
The typography is crisp, modern, and minimal, mirroring the company’s straightforward, no-waste philosophy. The clean sans-serif font speaks to the brand’s professionalism and innovation while keeping things approachable. The wordmark uses a subtle contrast—“Ocean” in blue and “Source” in green—visually reinforcing the company’s balance of water and earth.

Packaging & Brand Experience
Ocean Source’s products are small-batch, hand-harvested, and crafted with care. The packaging reflects that artisanal quality while staying fresh and contemporary. Every label and touchpoint is designed to feel natural and honest, using textures and layouts that evoke the movement of water and the structure of kelp. The goal? To make every interaction with the brand—whether online, in-store, or at a farmer’s market—feel like a seamless extension of their story.

More Than a Logo—A Living Brand
Ocean Source isn’t just a company; it’s a movement. The branding was built to scale with them, from product packaging to educational materials and community events. Whether it's a jar of kelp pickles, a sea foraging class, or a pop-up at a local market, the brand experience remains consistent—clean, ocean-inspired, and deeply connected to sustainability.

The result is an identity that feels both rooted in nature and forward-thinking, just like Ocean Source itself.