Halo Hair Salon, located in DuBois, Pennsylvania, is dedicated to providing a friendly and relaxing environment where clients can look and feel their best. Founded by Jennifer Milletics, a stylist with over 24 years of experience, the salon emphasizes personalized care and attention to detail. Jennifer specializes in gray coverage and natural-looking dimensional highlighting on mid-length and shorter hair, aiming to leave clients feeling pampered and confident. ​

The salon's clientele includes individuals seeking high-quality hair services in a welcoming atmosphere. With a focus on excellence, Halo Hair Salon strives to make every client feel special and well-cared-for.

Research & Inspiration

For Halo, I set out to design a brand identity that is modern, sleek, and instantly recognizable. The goal was to create a logo and marketing materials that reflect innovation, clarity, and a strong visual presence across both digital and print platforms. Inspiration was drawn from minimal yet bold design aesthetics, ensuring versatility and impact.

Logo Design

The Halo logo was designed to be clean and memorable, with a balance of geometric precision and smooth, organic curves. Typography was carefully chosen to complement the brand's modern and approachable feel. The logo’s simplicity allows for adaptability across different mediums while maintaining strong brand recognition.

Marketing Graphics

The social media graphics were crafted to ensure a cohesive brand presence across digital platforms. Bold typography, strategic use of negative space, and a strong color palette create visually engaging posts that stand out in crowded feeds. The design approach prioritizes readability and brand consistency, making sure Halo’s messaging remains clear and impactful.

Business Cards

The business card design extends the brand’s sleek aesthetic into print, ensuring a professional and polished look. Attention was given to layout, spacing, and material choices to enhance the tactile experience. The design maintains a minimalist yet bold presence, reinforcing the brand’s modern identity.

Final Implementation

All assets were prepared for both digital and print use, ensuring high-quality resolution and consistency across platforms. The final result is a cohesive brand identity that effectively communicates Halo’s vision, creating a strong and lasting impression in both digital and physical interactions.